Laurel Geddes
Laurel Geddes
Product Design Manager — Laurel.Geddes@gmail.com
 

Packaging, Form deSIGN, Branding, Illustration

Starbucks Holiday

 
 
 

graphic Design

  • VIA Ready Brew packaging

  • Verismo packaging and pods

  • Canada Holiday Turkey Sandwich label

  • VIA Ready Brew Japan year-end gift tablet

graphics & Package form design

  • Target-exclusive holiday gift tag

  • Cranberry Bliss Bar multipack with custom diecut Window

  • Salted Almond Chocolate Bites tube

 
 
Each Starbucks VIA or Verismo package has a unique “corsage” element and foil accents.The elongated shape of the Salted Almond Chocolate Bites tube makes it an easy stocking-stuffer, while the delicate foil "snowflake" pattern makes it giftable with…

Each Starbucks VIA or Verismo package has a unique “corsage” element and foil accents.

The elongated shape of the Salted Almond Chocolate Bites tube makes it an easy stocking-stuffer, while the delicate foil "snowflake" pattern makes it giftable without needing to be wrapped.

 
Verismo Christmas Blend & Espresso Roast cartons.

Verismo Christmas Blend & Espresso Roast cartons.

Cranberry Bliss Bar multipack with custom playful diecut window to reflect festive pattern.

 
Verismo Holiday Blend cartons and pods.Custom gift tags with grosgrain ribbon for Target-exclusive coffee bags.

Verismo Holiday Blend cartons and pods.

Custom gift tags with grosgrain ribbon for Target-exclusive coffee bags.

 
VIA Coffee Essence Japan Year-End Gift Tablet — Utilized illustrative elements to create a whimsical flourish on a contrasting patterned background.

VIA Coffee Essence Japan Year-End Gift Tablet — Utilized illustrative elements to create a whimsical flourish on a contrasting patterned background.

VIA Coffee Essence Japan Year-End Gift Tablet — Tablets are displayed open, so red was utilized inside and out to indicate ‘holiday.’ The large Starbucks logo is a beacon that drives purchases.

VIA Coffee Essence Japan Year-End Gift Tablet — Tablets are displayed open, so red was utilized inside and out to indicate ‘holiday.’ The large Starbucks logo is a beacon that drives purchases.